Job Description

TSP is a fast-paced, full-service design firm that successfully integrates architecture, engineering, interior design, and planning. Since 1930, TSP has been discovering facility design solutions that truly align with the vision and mission of our clients.

Primary Responsibilities:

The Digital Content Creator leads the firm's digital communications efforts, driving visibility, engagement, and growth through strategic digital storytelling. This role combines big-picture strategy with hands-on execution, taking ownership of day-to-day content creation. The ideal candidate is a creative, strategic thinker who collaborates across offices and disciplines to share the firm's story, celebrate our people and projects, and position us as an industry leader.

Specific Duties:

Content Creation & Management

• Develop and execute content strategies that align with firmwide goals and initiatives.
• Create, write, and edit content for the firm's website, social media, newsletters, and other digital platforms.
• Collaborate with internal teams across offices to uncover project stories, thought leadership, and firm culture.
• Manage and maintain the firm's content calendar to ensure timely publication and alignment with marketing campaigns.
• Develop strategy and assist with photo and video shoots, including organization, direction, and light editing.

Digital Marketing & Analytics

• Manage the firm's digital platforms, including website, social media, and email marketing.
• Apply SEO best practices and analytics insights to improve visibility and engagement.
• Track and report on key performance metrics to inform strategy and demonstrate results.
• Stay current on trends in digital marketing, emerging platforms, and creative communication tools.
• Update project pages, news stories, and staff profiles using the firm's CMS (e.g., WordPress).

Social Media & Engagement

• Develop and schedule social media content across platforms (LinkedIn, Facebook, Instagram, etc.).
• Monitor engagement metrics, respond to comments, and identify opportunities to strengthen audience interaction.
• Ensure content reflects a consistent, authentic brand voice and visual style.

Marketing Support

• Partner with business development, HR, and project teams to create marketing materials that strengthen recruitment and client relationships.
• Support proposal storytelling and firmwide communications with compelling visuals and narratives.
• Ensure brand consistency and quality across all digital touchpoints.

Personal Qualities:

• Ability to thrive in a dynamic and fast-paced environment.
• Exceptional communication and interpersonal skills for effective collaboration and leadership.
• Excellent analytical and strategic thinking skills with the ability to provide data-driven insights.
• Identify with TSP's core values:
• "We Before Me": Prioritizing teamwork and collective success over individual achievements
• "Design It Like We Own It": Taking ownership and responsibility for the quality of design work
• "Committed To Our Craft": Demonstrating a strong dedication to professional excellence

Education/Experience Requirements:

• Bachelor's degree in Marketing, Communications, or related field – preferred.
• 5+ years of experience in marketing, content strategy, or digital communications (A/E/C industry experience strongly preferred).
• Proficiency in Adobe Creative Suite, social media management tools, CMS (WordPress), and email marketing platforms.
• Excellent writing, editing, and proofreading skills with attention to tone and detail.
• Ability to manage multiple projects and deadlines in a collaborative environment.
• Working knowledge of SEO, Google Analytics, and paid media strategies.

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